CTIA Reputation
CTIA Reputation
Director
—
2023
Wow
—
CTIA Reputation
41
s
A commercial campaign where we show the growth of cellular wireless in the US as represented by… 🍕
A commercial campaign where we show the growth of cellular wireless in the US as represented by… 🍕
Lemonade
—
CTIA Reputation
30
s
Lemonade
—
CTIA Reputation
30
s
Additional Spots
All at Once
15
s
All at Once
15
s
All Mine
15
s
All Mine
15
s
Lemonade for Life
15
s
Lemonade for Life
15
s
All at Once
15
s
All Mine
15
s
Lemonade for Life
15
s
We extended the campaign, this time showing competition between wireless companies as represented by the oldest business institution in the world: the suburban lemonade stand. 🍋
We extended the campaign, this time showing competition between wireless companies as represented by the oldest business institution in the world: the suburban lemonade stand. 🍋
We extended the campaign, this time showing competition between wireless companies as represented by the oldest business institution in the world: the suburban lemonade stand. 🍋
Whether it was a 300 sq ft living room or an outdoor slice of suburbia, we built it all in a studio so we could craft the surreal off kilter aesthetic we were looking for.
Whether it was a 300 sq ft living room or an outdoor slice of suburbia, we built it all in a studio so we could craft the surreal off kilter aesthetic we were looking for.
Whether it was a 300 sq ft living room or an outdoor slice of suburbia, we built it all in a studio so we could craft the surreal off kilter aesthetic we were looking for.
Pre-vis Animatic
Pre-vis Animatic
Final Spot
Final Spot
Creating pre-vis animatics allowed us to test pacing, blocking, and VFX for the spots.
Creating pre-vis animatics allowed us to test pacing, blocking, and VFX for the spots.
25+ Crew Members
2x Studio Set Builds
200+ Pizza Boxes
25+ Crew Members
2x Studio Set Builds
200+ Pizza Boxes
Special thanks to everyone who made this project special.
Director — Nathan Colby
Director — Nathan Colby
Agency — This January
Agency — This January
ECD — Maggie Winters
ECD — Maggie Winters
ECD — Zach Goodwin
ECD — Zach Goodwin
ACD — Josh Strupp
ACD — Josh Strupp
Producer — Patrick Taylor
Producer — Patrick Taylor
Producer — Taylor Gilkey
Producer — Taylor Gilkey
Producer — Erica Goodwin
Producer — Erica Goodwin
DP — Jiwon Baeq
DP — Jiwon Baeq
PD — Danielle Wood
PD — Danielle Wood
1st AC — Alex Guckert
1st AC — Alex Guckert
Gaffer — Wes Sullivan
Gaffer — Wes Sullivan
Key Grip — Dave Mikutsky
Key Grip — Dave Mikutsky
Best Boy Grip — Chip Tydings
Best Boy Grip — Chip Tydings
Grip — David Hsu
Grip — David Hsu
Sound Mixer — Paul Schmitz
Sound Mixer — Paul Schmitz
HMU — Brittany Rogers
HMU — Brittany Rogers
Art PA — Audrey Gu
Art PA — Audrey Gu
Art PA — Valerie Muzondi
Art PA — Valerie Muzondi
PA — Christopher Franklin
PA — Christopher Franklin
Set Build — Design Foundry
Set Build — Design Foundry
1st AD — Martin Hager
1st AD — Martin Hager
1st AC — Evan Luzi
1st AC — Evan Luzi
Best Boy — Russ Wicks
Best Boy — Russ Wicks
Dolly Grip — Aaron Johnson
Dolly Grip — Aaron Johnson
Gaffer — Mike Yoder
Gaffer — Mike Yoder
Set Design — Chris Ashley
Set Design — Chris Ashley
Art PA — Andrea Carlota
Art PA — Andrea Carlota
PA — Najah Cross
PA — Najah Cross
PA — Ricardo Lee
PA — Ricardo Lee
Catering — What the Chef
Catering — What the Chef
Sound — Neato Sound
Sound — Neato Sound
Music — Marmoset
Music — Marmoset
Color — Darling
Color — Darling
Color — Julia Rossetti
Color — Julia Rossetti
© Nathan Colby 2025